MAGAZIN.

SPACE FOR CONTEMPORARY ARCHITECTURE.

Rembrandtstraße 14/1A
1020 Vienna, Austria



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You Must Entertain!


presented by

4AM & MAGAZIN







"You Must Entertain!" is a three-day event organized by 4AM Forum for Architecture and Media in Brno and MAGAZIN Space for Contemporary Architecture in Vienna.

Over these three days, we will explore two multifunctional commercial-entertainment complexes that introduced a revolutionary form of leisure to their respective local areas in the early 1990s: Boby Centrum Brno and Lugner City Vienna. Through walks, lectures, dinners, and DJ sets, we will critically examine the commercial model of entertainment and the intersection of consumption, leisure, and collective experience in these two different contexts.

Feel free to contact us via email (info[at]architektur-im-magazin.at) for more details on the program or for options of travel and accommodation.





Boby Centrum Brno
19-20.07.2024 










Lugner City Vienna

21.07.2024